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Micromax starts Russia operations with launch of Canvas Beat, Canvas Social..
| Posted on January 24, 2014 at 2:10 AM |
Micromax has announced the launch of its Russia
operations in partnership with VVP Group - one of
the leading distribution companies in the country.
The popular domestic handset maker has
announced that it will be launching 14 Bolt and
Canvas series smartphones in the initial phase.
The company said it is also targeting to be
among the top four brands by the end of 2014 in
Russia. Micromax claims that its service
infrastructure across Russia is ready, and that it
plans to have more than 60 operational service
centres by the end of January.
Micromax has also rolled out two smartphones, the Canvas Beat and Canvas Social for the Russian market. Both the smartphones are now
listed on Micromax's Russian site.
Notably, the Micromax Canvas Social (A94) is
noticeably a variant of the Micromax MAd (A94)
smartphone, which was recently launched in
India , featuring identical specifications. However,
it's worth pointing out that the Canvas Social for
Russian market does not feature Micromax
Advertising Application (MAd) app.
On the other hand, the Canvas Beat (A114R) can
also be considered to be a variant of an already
launched Indian smartphone , the Canvas 2.2
(A114). We presume the R prefix is for the
Russian market, however, the two phones don't
share the same processor and battery
specifications. The Canvas Beat (A114R) runs
Android 4.2 Jelly Bean and is a dual-SIM phablet
(GSM+GSM). It features a 5-inch qHD (540x960
pixels) IPS display, and is powered by a 1.2GHz
quad-core Broadcom BCM23550 processor along
with 1GB of RAM.
The Canvas Beat sports an 8-megapixel
autofocus rear camera accompanied by flash, and
also includes a 2-megapixel front-facing camera.
The smartphone comes with 4GB inbuilt storage,
with no word on expandable storage (the Canvas
2.2 however, did feature the functionality - up to
32GB via microSD card). The Micromax Canvas
Beat also packs a 1900mAh battery, as compared
to the Canvas 2.2's 2000mAh one.
Commenting on the launch, Mr. Rahul Sharma,
co-founder, Micromax said, "As we look to take
Micromax to key international markets, we are
excited to announce our foray into the Russian
mobile handset market which has immense
potential not only for smartphones and features
phones, but also for innovative tablets and data
products. Our initial focus in the Russian market
is to replicate the success witnessed in our other
markets in the last couple of years."
An earlier report in November last year had
suggested that Micromax will be assembling
phones in India and would be targeting Russian
market.
Sharma further added, "We see a growing trend of
data consumption through mobile devices in
Russia, and we would be initiating partnerships
with the leading operators in the region to aim at
efficient data consumption on our devices in the
coming year"..
Categories: News, Technology
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